“For the first time, I made no mistakes with the orders”
Naomi had only been running her meal service for about three months when she started using Stewday. In her first week, orders, recipes, labels, menu planning and delivery routes came together in one way of working. She noticed the result immediately: for the first time, she had an order week without mistakes.
“I’ve been running my business for about three months now. Last week was, as far as I can remember, the first week in which I made no mistakes with the orders. And that was my first week with Stewday.”
Naomi
A meal service soon becomes more than cooking
You start a meal service because you want to make good food for people. Not because you want to gather orders from different apps, retype ingredients and allergens, figure out routes and spend half a day on next week’s menu.
Naomi Buffery knows that transition. In Lincoln, she runs Clean Comfort Kitchen. She makes nutritious, protein-rich comfort meals for people who want to eat well but don’t want to spend hours in the kitchen every evening. Not dry chicken with endless salads, but hearty stews, soups and breakfast dishes that are both familiar and nutritious. Naomi cooks the meals, chills them and delivers them on Fridays in Lincoln and the surrounding area.
The concept was there. The meals were too. But the work around them became scattered across different places. For every new cooking and delivery round, Naomi had to gather, check and plan the information all over again.
“I’m so much better organized. I know exactly what I need and when. And I no longer have to jump from one app to another to arrange everything.”
Naomi
Not more features, but exactly the right ones
Naomi didn’t need a big system with endless possibilities. Too many features distract her and make it difficult to see what matters at that moment. What appeals to her about Stewday is its simplicity: everything a meal service needs, without the unnecessary layers around it.
“What I love is how simple it is. It’s very easy to use and leaves out all the unnecessary things that other platforms do have.”
Naomi
That means Stewday doesn’t feel like yet another app Naomi has to keep up with. Instead, it replaces the switching between separate tools. She opens one place and sees what customers have ordered, what she needs to prepare and what the coming weeks look like.
“I get distracted easily by too many features. That’s precisely Stewday’s strength: it reduces everything to exactly what you need. As a result, I no longer feel so overwhelmed.”
Naomi
For Naomi, automation doesn’t make her service less personal. Customers who need help ordering can still simply call her or send a WhatsApp message. The recurring admin becomes easier; the personal contact remains.
From recipe to label, without doing everything again
For Naomi, much of her work starts with her recipes. In Stewday, she can save and reuse them. The system calculates the nutritional values and identifies the allergens. She then uses that information as the basis for the labels on her meals.
In her webshop, customers can view the ingredients, nutritional values and allergens for each dish. Naomi no longer has to gather that information again for every channel.
“I love that I can save my recipes and that Stewday calculates the nutritional values and identifies allergens. When I print my food labels now, I simply have the information in Stewday.”
Naomi
It sounds like a small step. But this kind of recurring work adds up every week. When the information is already in the right place, Naomi has more attention left for her food and her customers.
A delivery route that is ready for her
Every Friday, Naomi delivers her meals in Lincoln and the surrounding villages. Which addresses she visits and in what order changes with that week’s orders.
Previously, she put the route together herself. She tried doing it manually and with the help of AI, but the results weren’t good enough. Figuring it out took time, and the plan wasn’t always feasible on the road.
“Stewday creates and optimizes my delivery route. That saves me an enormous amount of time. I used to do this manually and with AI, but the results weren’t good. As a result, I was always delivering later than I had promised.”
Naomi
Now the route is created directly from the orders. That not only saves Naomi the work of figuring it out, but also helps her organize delivery better for her customers.
From half a day of menu planning to looking weeks ahead
Perhaps the biggest change lies in what happens before cooking day. Naomi sometimes spent half a day just planning the menu for the following week. Now she prepares her offering several weeks ahead. Customers see the different delivery dates and can order up to three weeks in advance.
“Previously, I sometimes spent half a day just planning the menu for the following week. Now everything is ready weeks ahead. Customers order earlier too, which helps enormously with my inventory planning and seeing how much marketing I still need to do.”
Naomi
Advance orders give her information she can act on. She knows sooner what to buy, how much she’ll cook and which week needs extra attention. Planning is no longer a separate administrative task, but a way to steer her business purposefully.
A week without ordering mistakes is a concrete result. But behind that one week lies a bigger difference. Naomi no longer has to organize her business from scratch every time. Her menu, orders, recipes, labels and delivery routes now follow the same rhythm.
“I no longer feel like I’m just improvising.”
Naomi
Stewday doesn’t change how Naomi cooks. It gives the business around her cooking a calmer, predictable structure. Naomi makes the food; Stewday helps make the week around it work.
That is what Your calm kitchen means for Naomi in practice.
For other meal makers, that may be the most recognizable part of her story: working more professionally doesn’t have to mean needing more systems and more complexity. It can simply mean switching between fewer things and knowing sooner what to expect.
Do you want to work this way too?
Do you recognize that your meal service is growing, but your overview doesn’t automatically grow with it? With Stewday, you bring your weekly menu, orders, recipes, labels and delivery routes together in one way of working that fits your cooking days.
niels@stewday.com
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